Assignment: Quantitative vs. Qualitative Research
Qualitative Data Analysis, Miles and Huberman (1994) * quoted Fred Kerlinger as
saying, “There’s no such thing as qualitative research. Everything is
either 1 or 0” (p. 40), but also quoted D. T. Campbell as saying,
“all research ultimately has qualitative grounding” (p. 40). It is
important, however, to understand that qualitative and quantitative research
are valued in the research world and are often used together under a single research
a short essay (approximately 1,000 words) written in current APA format
comparing and contrasting quantitative and qualitative research. Be sure to
include the advantages and disadvantages of each and share which method you
Cooper, D. R.,
& Schindler, P. S. (2014). Business
research methods (12th ed.). New York, NY: McGraw-Hill/Irwin.

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