Assignment Instructions – Week 1To achieve the outcomes of this class and demonstrate the knowledge you have gained through your classes at Grantham, you will be working on a project throughout this course. The purpose of this project will be creating a business plan for a fictitious company. For this first week, please write a one page description of your business plan. Include the following information:What type of company will you develop?Why did you choose this industry?Is it for-profit or non-profit?Who are your stakeholders?You will be working on this project independently over the next several weeks. Please see the project description and requirements listed in Week 8.  ***(Listed Below)***Please cite your sources in APA format and provide an APA formatted reference page.****Submit your final project with any changes requested from your instructor.The format of the business plan submission is as follows:Cover Page (Name, course number, section, instructor name and the date)Executive SummaryTable of contentsIndustry OverviewDiscussion of businessAnalysis of business opportunity Marketing planFinancial PlanSelf- AnalysisAppendix Supporting documentsBibliography/ReferencesThe specific details for the development of the business plan are:Business plan components:The industry: a brief overview and long-term outlook for growthDiscussion of your business: Company NameMission statementType of business—retail, manufacturing, serviceProposed ownership/legal structureUnique product or service you will offerAnalysis of the business opportunity (marketing plan and business plan): Target market inclusive of potential customers and their locationLocation of your businessEconomic, demographic, and geographic factors which may influence the success of the proposed ventureSelf-analysis: Actual personal experience, education and training in the area/ industry of proposed businessPersonal strengths and weaknesses which may help and hinder the venture.Personal development plan which should include details for addressing and overcoming areas of weaknessPersonal development plan for life long learning to keep up with on going changes in the marketing place.Marketing PlanThe marketing plan should address how you will differentiate your company from competitors. Frame your marketing plan to show potential investors what factors will make your product or service more desirable than those offered by the competition. The marketing plan should include:Review industry size, trends, and target market segment.A competitive analysis Discuss the strengths and weaknesses of each primary competitor.Consider sales, quality, distribution, price, production capabilities, reputation, and products/services.Identify who leads the industry in terms of PriceQualityMarket shareOutline how your product or service measures in the area of pricing and identify your competitive advantage.Prepare a first-year and a 3-year sales forecast in dollars and units.Briefly outline your sales and advertising plans.Financial PlanFinancials demonstrate the viability of a business while they help justify the need for funding. In this section describe financial estimates and rationale which include financial statements and forms that document the viability of your proposed business and its soundness as an investment.Prepare three-year projections for income, expenses, and sources of funds. Base predictions on industry and historical trends.Make realistic assumptions.Allow for funding changes at different stages of your company’s growth.Present a written rationale for your projections.Indicate your startup costs. Detail how startup funds will be used to advance your proposed businessList current capital and any other sources of funding you may have.Document your calculations.Use reasonable estimates and/or actual data (where possible). Create a cash-flow statement.ResearchIn addition to conducting online research of journals, and Internet sources, you should consult sources such as the SBA, trade magazines, and organizations online and in your area to analyze your industry, customers, and the business opportunity.Executive SummaryOnce you have completed the detailed process of evaluating the proposed business opportunity and compiled all of the findings into a detailed project, you will need to create a 1-2 page summary of the proposed business venture. This summary should provide a short description of the business concept and include a brief summary of each section. Highlight your breakthrough idea by describing the unique aspects of your product or service. This summary should be the first section of your submission after the cover sheet. Although this is the first section, it is earlier to complete this section once your project is complete and you have a clear picture of your overall work.AppendixThis last section of your business plan section should provide documentation that your plan is well-researched, based on extensive research and reasonable assumptions. In addition, it should demonstrate that the proposed company is not entering a declining industry or market segment. Supporting documents: Compile supporting documents developed while creating the business plan and include them in the Appendix. Collect all data such as marketing reports, article reprints, etc used to research and create your predictions, as well as any worksheets, forecasting data, calculations and statements used for the estimates. Include a copy of a recent financial statement for the business, if available.ReferencesThis section allows you to identify all the reference materials you consulted in the preparation of your business plan. In order to ensure academic integrity, list all sources consulted.




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