I need this back in an hour. ThanksMRKT 310 Week 6 quiz
Question 1 (1 point)
Most shippers have track and trace systems to track their product loads in the supply
chain. Having the capacity to track products helps shippers anticipate events that could disrupt
the supply chain. Which of the following could disrupt the supply chain?
Question 1 options:
employees taking sick days
hurricane over the Atlantic Ocean
shipping mistakes as a result of improper information inputted into the system
customers changing their minds
Question 2 (1 point)
The definition of demand planning is _______.
Question 2 options:
process of determining how demanding customers will be when they receive their order.
process of demanding channel members to provide value added if they want to be included
in the supply chain.
process for estimating how much product customers will buy.
process of anticipating demand prior to production.
Question 3 (1 point)
Which of the following best describe the concepts that influence the price of a product or
Question 3 options:
demand, competition, cost, and government
design, development, materials, and taxation
design, delivery, development, and demand
cost, communication, convenience, and competition
Question 4 (1 point)
Walmart is a multi-billion dollar retail company that is a buyer from several consumer goods
manufacturers. Many of their suppliers have moved to Bentonville, Arkansas, the Walmart
headquarters. Why do you think suppliers have moved so close to Walmart headquarters?
Question 4 options:
to ensure they can get to headquarters quicker than competitors
to be able to meet with the president of the company as often as possible
to be able to walk over purchase orders and not waste time with the mail service or an
untrustworthy electronic ordering system.
to be around many of the suppliers to Walmart who tend to cluster in the same geographic
area for convenience
Question 5 (1 point)
A local dermatologist has developed a new line of body scrub products for sensitive skin. She is
unsure if she should sell her products through dermatologists’ offices or through retail chains
such as Sephora. Which explanation best describes why the marketing channel decision is as
important as pricing and product features?
Question 5 options:
because it might be easier for her to make a distribution deal with Sephora, a national
chain, as opposed to calling on individual doctor officers that may take too much time and
because one channel may want a greater percentage of the sale than the other channel
because the skin scrub is like so many other products in that product category that selling
through dermatologists offices would give it the aura of being an exclusive product.
because place communicates to the customer something about the product’s value
proposition, which includes the benefits and price
Question 6 (1 point)
Peeps has been manufacturing candy since 1923. Recently they opened a retail store in the Mall
of America and two additional locations. Since Peeps is intensively distributed in most other
retail stores carrying candy, especially around Easter time, why would Peeps decide to add a new
retail store channel?
Question 6 options:
because Peeps wants to eliminate those other intensive channels of distribution and
reposition themselves as an exclusive product
because Peeps can’t always count on the other stores to carry their product.
because Peeps believes the retail stores will enhance their brand name recognition and sell
more Peeps everywhere the candy is sold as a result
because the Peeps president wants to experiment with a direct channel of distribution
Question 7 (1 point)
Breakeven point refers to ______.
Question 7 options:
the point at which total costs equal total revenue.
the point at which the firm can finally make a profit.
the point at which revenue equals units sold.
the point at which consumers have had enough of a product.
Question 8 (1 point)
The most efficient and effective manner in which to place a product into the hands of the
customer is one way to define ________.
Question 8 options:
value chain.
Question 9 (1 point)
The shortest marketing channel consists of two parties, the producer and the consumer. This
statement best describes which of the following concepts?
Question 9 options:
indirect channel
traditional channel
direct channel
mono-channel marketing
Question 10 (1 point)
Which of the following intermediaries buys large quantities of a product and breaks it down into
smaller units more convenient for the customer to buy at retail?
Question 10 options:
Question 11 (1 point)
_____ involves trying to sell a product in as many outlets as possible.
Question 11 options:
Exclusive distribution
Intensive distribution
Selective distribution
Wholesale distribution
Question 12 (1 point)
______ involves selling products through one or very few outlets.
Question 12 options:
Selective distribution
Intensive distribution
Exclusive distribution
Wholesale distribution
Question 13 (1 point)
Which of the following is NOT a pricing objectives?
Question 13 options:
maximizing sales
minimizing costs
maximizing profits
earning a targeted return on investment
Question 14 (1 point)
Demand for a product is said to be inelastic when ______.
Question 14 options:
an increase in price will cause demand to go up or stay the same.
the price goes up the demand goes down.
the price goes up, consumers look for bargains.
the price goes down, the product will end up in an outlet store
Question 15 (1 point)
Which unethical practice refers to competitors getting together and agreeing to charge the same
Question 15 options:
price fixing
predatory pricing
bait and switch

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