Imagine you work as a lead researcher for a polling organization. You are designing a survey to reveal public attitudes on a key political issue.DirectionsSelect an issue you would like to survey. Your selection should be one on which public opinion has been established and various groups have articulated their position.Using the information provided in the “Art of Public Opinion Polling: Survey Design 101” Power Point, and information from the textbook, think about the three steps to designing a survey:A. State your Research Question What is your research question?  Consider the importance of clearly stating the issue you want to        survey.B. State the sample selection procedure and the size of your sample What fundamental principles should surveys employ to measure public opinion; how important is it to        select an appropriate sample and sample size?C. Bias versus unbiased survey questions              Scientific polling relies on avoiding biased or leading questions in order to generate clean survey sample               data. 3. Create a basic survey design using the template in Course Documents.   4. Complete the last part of the assignment by noting your conclusions based on the survey results you anticipate. Your conclusions should be based on the survey results you expect to collect—you do not have to have actual survey participants. 5. Submit your completed template to Survey Design 101.PurposeStudents learn the basics of survey design and obtain knowledge to analytically evaluate survey quality. Below is a templateAssignment: Survey Design 101
Imagine you work as a lead researcher for a polling organization. You are designing a survey to reveal
public attitudes on a key political issue.
Directions
1. Select an issue you would like to survey. Your selection should be one on which public opinion
has been established and various groups have articulated their position.
2. Using the information provided in the “Art of Public Opinion Polling: Survey Design 101” Power
Point, and information from the textbook, think about the three steps to designing a survey:
A. State Your Research Question

What is your research question? Consider the importance of clearly stating the
issue you want to survey.
B. State the Sample Selection Procedure and the Size of Your Sample

What fundamental principles should surveys employ to measure public opinion;
how important is it to select an appropriate sample and sample size?
C. Bias v. Unbiased Survey Questions

Scientific polling relies on avoiding biased or leading questions in order to
generate clean survey sample data.
3. Create a Basic Survey Design Using the Template in the Assignment Directions
4. Complete the Last Part of the Assignment
A. Note your conclusions based on the survey results you anticipate.
B. Your conclusions should be based on the survey results you expect to
collect
C. You do not have to have actual survey participants.
5. Submit Your Completed Template
Template – Assignment: Survey Design 101
Survey Title:
Research Question:
Introduce Survey to Participants:
Sample Selection Criteria:
Characteristic of Interest – What do I want to find out?
Target Population – Whom do I want to know about?
Sample – Whom can I study to get accurate answers about my entire target population?
Principles used to select your sample:
Sample Size:
Survey Questions – Create ten survey questions: (Must Create 5 Open Questions and 5 Closed
Questions in Appropriate Order for Your Survey)
Open Questions:
1.
2.
3.
4.
5.
Closed Questions:
1.
2.
3.
4.
5.
Include a Thank You to Participants:
Conclusions Based on Survey Results:
 NOTE: The accuracy of surveys and polls, and the statistical data resulting from them,
depends on:
 Sample Size
 Sample Representativeness
 Sample Randomness
Does Your Survey Design Attain Accuracy Standards?
Will your Survey Design gather appropriate information on which to form Inferences and
Generalizations? Explain why you believe your questions justify good results?

Inferences from Results:
 Generalizations from Results:

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