Create a Justification/Recommendation Report
proposing a positive change you want to make in an organization in which you
operate (military, business, civic, church, family unit, club, etc.).
Topic: New policy or procedure
Format:
Use memo style format with date, to, from, and
subject. Include headings for each of your sections (examples
below): Significance of Problem: explain the issue/problem you
want to change. Alternatives/Solutions 1, 2, and 3: this section
should include three recommendations describing benefits (pros), disadvantages
(cons), and any costs associated with your solutions. This could be a
strategic place to include paraphrased or quoted content from a source to
support your viewpoint or to show costs. Conclusions and Recommendations: summarize your ideas
and end with your specific recommendation. Reference(s): a minimum one (1) reputable source must
be cited and referenced in APA style to support your ideas. Sources such as
credible websites, are acceptable. There should be at least one corresponding
citation(s) showing paraphrased or quoted content used from each listed
source(s). The paper should be a minimum of one page in length. A
title page is not required since you are using a memo style format for this
assignment. A reference page is needed and is not included in the page count. Must be in APA style format
Note: Revise
assignment below to reflect a Justification/Recommendation Report with cost
comparison.Running head: UNIT VI SCHOLARLY ACTIVITY: NEW POLICYAND PROCEDURES
Unit VI Scholarly Activity: New Policy and Procedures
Business Communication
1
UNIT VI SCHOLARLY ACTIVITY: NEW POLICY AND PROCEDURES
2
Date: July 1, 2016
To: Donald Williamson, President of SGP
From: Jane Doe
Subject: New Policy and Procedures
New Policy and procedure rights give people the credit and recognition for particular
works that they may have started (Cell, 2002). The law protects the right of individuals to own
whatever invention they came up with. The assurance would give people the ability to earn
recognition or in some other instances get financial benefits for a particular work that they
started. It is a measure that helps to stop people from stealing or earning recognition for
something that they did not come up with. In the case scenario presented over SafePac and
SafeChoices Inc., a number of issues are presented. The case presented is that there are two
companies dealing in a different line of products but wish to share the same name. As head of
marketing at Simply Green Products, it would be important to consider the facts that are
presented by the case at hand. However, before making any decisions on the way forward, it is
important to consider the purpose of the intellectual property rights.
Significance of Problem: Preventing the rights to copy a product or brand
New policy property rights are implemented for many reasons. The first reason is the
need to stop people from copying the name of one’s products or brand. Secondly, it is meant to
prevent people from stealing one’s inventions. Thirdly, policy and protection rights help to stop
people from copying the design or look of the products that one is producing (Jacobs, Samli &
Jedlik, 2001). Lastly, intellectual property rights are meant to safeguard one from people copying
their ideas that may be in the form of writing. In making a decision regarding the issue facing
UNIT VI SCHOLARLY ACTIVITY: NEW POLICY AND PROCEDURES
3
Simply Green Products and SafeChoices Inc., it would be important to consider the issues
presented under the intellectual property rights Act.
Alternatives 1: Simply Green Products
Simply Green Product can register the SafePac as a trademark if the provisions of the
intellectual property rights were to be considered. Simply Green Products deals in a totally
different line of business as compared to SafeChoices Inc. Under the circumstances, it is clear
that no organization is stealing the inventions of the other company. It would be a violation in the
event that Simply Green Products is dealing in the same line of business as SafeChoices Inc.
However since Simply Green Products deals in biodegradable products that are very different
from SafeChoices, there should be no cause of alarm when they decide to register the companies
under the trademark name.
Alternatives 2: Register the Trademark for SGP
The decision to go ahead and register the trademark for SGP would be in violation of the
trademark dilution revision act. According to the act, it stated that marks do not need to be
identical or similar in any way. The degree of similarity of any given act may lay ground for the
dilution of the name in the event that the company goes ahead to register the name. It is
important to consider that in the scenario, even though the two companies are dealing in a
completely different line of business, there would be a striking similarity in the two names. The
decision to register the company under the name would translate to a violation of the trademark
dilution revision act. It is imperative that the legal department considers such violation since the
fact that the two companies are not dealing in the same line of activities does not change the fact
UNIT VI SCHOLARLY ACTIVITY: NEW POLICY AND PROCEDURES
4
that they have a similar name. There is no much difference between SafePac and SafePack.com.
The two names are almost identical.
Alternatives 3: Protection Act on the usage of trademarks
The Anti cybersquatting Protection Act is a law that prohibits any hostile intention by a
given company to use a trademark name that is similar to that used by another company with the
intention of making profits from the name (Brewster, Trigg & Renaud, 2001). The decision to go
ahead and register the name under SafePac would result in a violation of the act. It is because,
even though SGP are dealing with biodegradable products, they have been able to do well in
business because of the fact that they engage in green operations. However, they have decided to
go a step further to register the company trademark name under SafePac. Doing so would
definitely increase the number of customers who go to them to seek services. Remember,
SafeChoices Inc., already have a name that is similar to that they are proposing to have.
Registering the trademark under a similar name would amount to a violation of the act since they
it is likely going to increase the number of customers based on the name that they are already
using. Registration of the trademark would result in them having a domain name that is almost
similar to that used by a different company. The violation would be because the company may
stand to benefit from the name.
Conclusions and Recommendations
Registration of the company under the trademark SafePac would result in violation of
many laws. It is an indication that the company is likely not going to register the names were
they to avoid violating any of the federal laws. It is an indication that the marketing strategies
would be affected in the event that they fail to register the company under the trademark name.
UNIT VI SCHOLARLY ACTIVITY: NEW POLICY AND PROCEDURES
5
However, considering the facts that the company is indeed dealing with products that are green
in nature and do not pollute the environment, it is still vital that necessary measures be taken to
find a better marketing strategy. The company could decide to come up with a different name
that does not violate any of the laws that have been provided. However, until then, it is important
that other marketing alternatives be sought to help solve the issue.
UNIT VI SCHOLARLY ACTIVITY: NEW POLICY AND PROCEDURES
6
References
Brewster, W. H., Trigg, J. A., & Renaud, J. R. (2001). Resolving the Clash Between Trademarks
and Domain Names. Santa Clara L. Rev., 42, 63.
Cell, I. P. R. (2002). Intellectual property rights.
Jacobs, L., Samli, A. C., & Jedlik, T. (2001). The nightmare of international product piracy:
exploring defensive strategies. Industrial Marketing Management, 30(6), 499-509.
Running head: UNIT VI SCHOLARLY ACTIVITY: NEW POLICYAND PROCEDURES
Unit VI Scholarly Activity: New Policy and Procedures
Business Communication
1
UNIT VI SCHOLARLY ACTIVITY: NEW POLICY AND PROCEDURES
2
Date: July 1, 2016
To: Donald Williamson, President of SGP
From: Jane Doe
Subject: New Policy and Procedures
New Policy and procedure rights give people the credit and recognition for particular
works that they may have started (Cell, 2002). The law protects the right of individuals to own
whatever invention they came up with. The assurance would give people the ability to earn
recognition or in some other instances get financial benefits for a particular work that they
started. It is a measure that helps to stop people from stealing or earning recognition for
something that they did not come up with. In the case scenario presented over SafePac and
SafeChoices Inc., a number of issues are presented. The case presented is that there are two
companies dealing in a different line of products but wish to share the same name. As head of
marketing at Simply Green Products, it would be important to consider the facts that are
presented by the case at hand. However, before making any decisions on the way forward, it is
important to consider the purpose of the intellectual property rights.
Significance of Problem: Preventing the rights to copy a product or brand
New policy property rights are implemented for many reasons. The first reason is the
need to stop people from copying the name of one’s products or brand. Secondly, it is meant to
prevent people from stealing one’s inventions. Thirdly, policy and protection rights help to stop
people from copying the design or look of the products that one is producing (Jacobs, Samli &
Jedlik, 2001). Lastly, intellectual property rights are meant to safeguard one from people copying
their ideas that may be in the form of writing. In making a decision regarding the issue facing
UNIT VI SCHOLARLY ACTIVITY: NEW POLICY AND PROCEDURES
3
Simply Green Products and SafeChoices Inc., it would be important to consider the issues
presented under the intellectual property rights Act.
Alternatives 1: Simply Green Products
Simply Green Product can register the SafePac as a trademark if the provisions of the
intellectual property rights were to be considered. Simply Green Products deals in a totally
different line of business as compared to SafeChoices Inc. Under the circumstances, it is clear
that no organization is stealing the inventions of the other company. It would be a violation in the
event that Simply Green Products is dealing in the same line of business as SafeChoices Inc.
However since Simply Green Products deals in biodegradable products that are very different
from SafeChoices, there should be no cause of alarm when they decide to register the companies
under the trademark name.
Alternatives 2: Register the Trademark for SGP
The decision to go ahead and register the trademark for SGP would be in violation of the
trademark dilution revision act. According to the act, it stated that marks do not need to be
identical or similar in any way. The degree of similarity of any given act may lay ground for the
dilution of the name in the event that the company goes ahead to register the name. It is
important to consider that in the scenario, even though the two companies are dealing in a
completely different line of business, there would be a striking similarity in the two names. The
decision to register the company under the name would translate to a violation of the trademark
dilution revision act. It is imperative that the legal department considers such violation since the
fact that the two companies are not dealing in the same line of activities does not change the fact
UNIT VI SCHOLARLY ACTIVITY: NEW POLICY AND PROCEDURES
4
that they have a similar name. There is no much difference between SafePac and SafePack.com.
The two names are almost identical.
Alternatives 3: Protection Act on the usage of trademarks
The Anti cybersquatting Protection Act is a law that prohibits any hostile intention by a
given company to use a trademark name that is similar to that used by another company with the
intention of making profits from the name (Brewster, Trigg & Renaud, 2001). The decision to go
ahead and register the name under SafePac would result in a violation of the act. It is because,
even though SGP are dealing with biodegradable products, they have been able to do well in
business because of the fact that they engage in green operations. However, they have decided to
go a step further to register the company trademark name under SafePac. Doing so would
definitely increase the number of customers who go to them to seek services. Remember,
SafeChoices Inc., already have a name that is similar to that they are proposing to have.
Registering the trademark under a similar name would amount to a violation of the act since they
it is likely going to increase the number of customers based on the name that they are already
using. Registration of the trademark would result in them having a domain name that is almost
similar to that used by a different company. The violation would be because the company may
stand to benefit from the name.
Conclusions and Recommendations
Registration of the company under the trademark SafePac would result in violation of
many laws. It is an indication that the company is likely not going to register the names were
they to avoid violating any of the federal laws. It is an indication that the marketing strategies
would be affected in the event that they fail to register the company under the trademark name.
UNIT VI SCHOLARLY ACTIVITY: NEW POLICY AND PROCEDURES
5
However, considering the facts that the company is indeed dealing with products that are green
in nature and do not pollute the environment, it is still vital that necessary measures be taken to
find a better marketing strategy. The company could decide to come up with a different name
that does not violate any of the laws that have been provided. However, until then, it is important
that other marketing alternatives be sought to help solve the issue.
UNIT VI SCHOLARLY ACTIVITY: NEW POLICY AND PROCEDURES
6
References
Brewster, W. H., Trigg, J. A., & Renaud, J. R. (2001). Resolving the Clash Between Trademarks
and Domain Names. Santa Clara L. Rev., 42, 63.
Cell, I. P. R. (2002). Intellectual property rights.
Jacobs, L., Samli, A. C., & Jedlik, T. (2001). The nightmare of international product piracy:
exploring defensive strategies. Industrial Marketing Management, 30(6), 499-509.
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